Abstract

Our objective is to assess the formation of public opinion on the topic of migration in Russian electronic media. This study is suggested as a reflection motivated, on one hand, by the common practice of the intensive Internet use in everyday life, and, on the other hand, by active migration processes in Russia. For this purpose, within the framework of the project “Social Risks of International Youth Migration in Contemporary Russia”, we carried out a content analysis of articles published in popular Internet resources which contained the lexical category “migrant” and its derivatives. By comparing frequencies of mentioning of certain keywords in selected publications, we have tried to characterize the presentation in Internet media of topics related to the image of migrants and migration as a phenomenon, to the main measures of social policy, and to the activities of migrants and their problems. In addition to the analysis of the broadcasted content on migration, we also studied the opinion of Russians on that content and its presentation in media. As a result, a number of trends have been revealed in presentation of international migration processes by electronic mass media and the formation of public opinion on this issue.

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