Abstract
The review is a critical response to the monograph «Image advertorial as phenomenon of the contemporary media landscape» by L.G. Yegorova. The monograph makes a deep linguistic discourse analysis of the notion of media text, and shows relevant category features and ontological properties of image advertorial. The work is a coherent inter-disciplinary research, where the genre of image advertorial in Russian mass media discourse is studied from the position of linguo-sociological culturology and psycholinguistics, and from a communicative-pragmatic point of view.
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