Abstract
The relevance of the research topic lies in the popularization of Kazakhstani children's sports team’s image in the world as a significant part of human capital by means of uniform design. The purpose of the study is theoretical and methodological substantiation of Kazakhstani children's sports uniform design identity. The scientific novelty of the research lies in conducting an interdisciplinary theoretical analysis of the structural components of children's sports team’s image in Kazakhstan. The research methodology is based on Kazakh and foreign scientists' works in the field of pedagogy, psychology, analytical psychology, personal development, motivation, acmeology, epistemology, brand building, semantics, cultural studies, cultural anthropology, ethnography and costume studies. The study’s results made it possible to identify the mechanisms to form the value bases of the image for young athletes’ uniforms in Kazakhstan. An interdisciplinary, theoretical, and methodological analysis of children's sports uniform design made in this research will contribute to the popularization of Kazakhstan's young athletes’ image in the world. The practical significance of the research is based on the studying Mimioriki brand’s contribution to creating the image of Kazakhstan uniforms for the children's sports team.
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