Abstract
The present special issue was a personal challenge because the existent maturity of research respecting to destination image was evident. Over years of investigation a valuable conceptual framework was accompanied with high-quality empirical studies. Nonetheless, image should not be circumscribed to the perceptual traits perceived from destinations. There are many forms of images that have not been explored. Following this reasoning, I posed the theme of image to be developed from an interdisciplinary field ranging from psychology to anthropology, from management to geography and so forth.
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