Illocutionary Speech Acts in President Jokowi’s Instagram Account: A Multimodal Pragmatic Study

Abstract

As the country’s leader, President Jokowi’s Instagram account functions as a medium of communication with the Indonesian people, so its substance contains educational values, including his speech acts. This research describes the form and strategy of illocutionary speech acts in posts on President Jokowi’s Instagram account. This research was conducted using a qualitative descriptive method, and the approach was multimodal pragmatics. Research data includes President Jokowi’s uploads on his Instagram account. The sampling technique uses a purposive sampling method in the form of uploads to President Jokowi’s Instagram account from January to February 2023. The data collection technique involves document analysis and interviews with language experts. Data validation tests were carried out by triangulating theory and methods. The data analysis technique uses flow analysis or typology. The research results show that (1) illocutionary speech acts on President Jokowi’s Instagram account include four forms directive, expressive, commissive, and declarative. The dominant form is directive speech acts; (2) the speech act strategies used in President Jokowi’s Instagram account include direct and indirect speech act strategies.