Abstract
Today, at a time when the digital economy is booming, many industries have become online and connected to the Internet. Social media marketing is also part of the digital economy, and there is a growing demand for research in this area. This article analyzes the conditions and project-based learning methods for online study of social media marketing in Uzbekistan. The following questions are discussed: What are the prerequisites for learning online social media marketing? And also: what is the SWOT analysis of online training in social media marketing in Uzbekistan? To answer these questions, a two-stage research methodology was carried out. The SWOT analysis highlights the strengths, weaknesses, opportunities and potential risks of online social media marketing training in Uzbekistan.
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