Abstract
Ushbu maqolada banklar faoliyatida marketing strategiyalarini qo‘llashning ahamiyati, banklarda marketing tadqiqotlarini olib borishning yo‘nalishlari, mavzu yuzasidan xorijlik va mahalliy olimlarning qarashlari, g‘oyalari, ilmiy natijalari va sohaga oid bir qancha muammolar o‘rganildi. Adabiyotlar va analitik tahlillar yordamida banklarda marketing strategiyalarini joriy etish istiqbollari yuzasidan xulosa va takliflar keltirib o‘tildi.
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