Identity engineering of post-Yugoslav countercultural transculturalism

Abstract

The subject of the paper is post-Yugoslav countercultural identity engineering as an ideological construct of left-liberal Euro-Atlantic totalitarianism. The author studies the subject through the analysis of a model of countercultural action directed against the basic identifiers of Serbian cultural identity - Svetosavlje as the Othodox Cristians philosophy of life derived from the teaching of Saint Sava, whose spiritual creation is a centuries-oldvalue system, and the Cyrillic script of the Serbian language through which the Serbian people communicate the Saint Sava worldview. The aim of the research is to understand and explain the way of thinking and action of neoliberal Euro-Atlantic totalitarianism in the area of the former Yugoslavia based on theoretical sources, analysis of empirical data, media texts, internet presentations and weblogs. The results of the historical-comparative analysis of Yugoslav and post-Yugoslav identity engineering show that a key role in the process is played by the hybrid model ?double of the state? which assumes the role of a cultural hegemon. Model operates on the principle of ?divide and rule? by antagonizing existing political and cultural identities to impose a set of beliefs about gender identity with devastating consequences for society as a whole. For expansion of left-liberal Euro-Atlantic totalitarianism to the poscommunist Europe after the breakup of Yugoslavia, the ?double of the state? model was necessary in order to remove all the subversive contents of cultural identity. This especially refers to the key identifiers of the Serbian cultural identity, which the comunist - ateist ideology of Yugoslavia perceived as a threat due to the alleged ?Greater Serbian hegemony and nationalism?, and has already pushed it out of public life to a significant extent. Thus, the post -Yugoslav left-liberal ideology found its natural ally in neoliberal Euro-Atlantic countercultural transculturalism.