Abstract
Significant emphasis has been placed on the matter of a city's aesthetic appeal. Pattern language and form language, which are derived from the language of geometry and human interaction with the surrounding environment, have been utilized in numerous endeavors to construct an aesthetically pleasing city. Concurrently, numerous studies have been conducted on the elements that inspire visits; however, these studies remain broad in scope and exclusively concentrate on the viewpoint of travelers. A comprehensive analysis of the research outcomes identified 134 influential elements that contribute to the allure of Ho Chi Minh City. These findings should serve as a resource for tourism and cultural managers, authorities, urban planners, and designers, as well as regulators, to improve the quality of urban life and establish an appealing urban setting that appeals to both local inhabitants and tourists.
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