Abstract
Social commerce has become more popular compared to e-commerce. This is caused by the transition development of the business transaction website. It has shifted from the e-commerce website towards the social commerce website. The e-commerce website has its standard features. However, there are few features in the market for the social commerce website. This research focuses on investigating the essential functions of social commerce that should be embedded into the social commerce website. The process of identifying social commerce features is done through literature reviewand summarized the features. The summarized characteristics than are analyzed and discussed with three expert reviewers to conform to the relevant social commerce features. At this phase, it involves several steps where the discussion started with an individual interview. The outcome then is consolidated into a table. The reviewed then be emailed to expert reviewers to get their feedback. The agreement from all of them then be gathered and summarized in a new set of features. The outcome of thisstudy will be useful for the development of a design template for a social commerce website.
Highlights
The twenty-first century has seen digital evolution with Web 2.0's emergence that has uniquely changed the method of how a business is run, moving away from only using a brick-and-mortar setting to creating a complex web of platforms (Lin et al 2017).another term has derived, which is calledsocial commerce
Social commerce is a subset of electronic business that involves social media
Social business is very much applicable through various social networks or social media platforms. It started with several applications such as Myspace, Second Life and Friendster. It is followed by representing personal or professional networks which can be seen as portrayed in Facebook and LinkedIn, followed by some other heavily visual platforms such as Pinterest, Instagram and lastly, the generating viral post in seconds for example, on Twitter. (Garraham 2009; Linkedln 2015; Smith 2015)
Summary
The twenty-first century has seen digital evolution with Web 2.0's emergence that has uniquely changed the method of how a business is run, moving away from only using a brick-and-mortar setting to creating a complex web of platforms (Lin et al 2017). Based on previous references as mentioned by Busalim & Hussin(2016), the examples of social commerce features are rating and review, recommendation and online forum. Whereas Ismail, Dahlan & Hussin (2017) identified several features such as Promote and Attracted Others, Create Self-Identity and Sense of Community, Generate Content and Act Collectively, in which each suitable social commerce feature will fall under these categories. These features have not to go through any validation processes and a series of testing. The paper concludes with the conclusion on the finding of the study and recommendation for future reference
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