Identifying E-Commerce Fraud Through User Behavior Data: Observations and Insights

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Abstract Traditional fraud detection approaches often use linking entities, such as device, email, and address, to identify fraudulent transactions and users. However, as fraud methods continue to evolve and escalate, the fraudsters can fabricate the involved entities and thus hide their real intent. To make fraud detection more robust, we incorporate user behaviors in the pipeline and consider biometric characteristics that are difficult to forge. In this work, we conduct a detailed study of how user behavior data can help identify and prevent fraudulent activity in e-commerce. We present Multi-Modal Behavioral Transformer (MMBT), where we combine both inner-page behavioral data, such as mouse trajectory, and inter-page behavioral data, such as page view sequences. We propose to construct mouse trajectory data as an image, treat each mouse position as a pixel in the image, convert the image into small patches, and hence transform the mouse trajectory into patch index sequences. Our experimental results on real-word data show that MMBT significantly outperforms baselines — the precision@recall = 0.1 increases by up to 7%. In addition, we have built an online pipeline to operationalize our model. In production, the 99th percentile latency is maintained below 500 milliseconds, allowing the platform to initiate rapid response measures and prevent potential losses.