Abstract

This research will specifically trace the communication made by Kwee Tjie Hoei or Karmaka Surjaudjaja which is manifest in the national film titled with "Love and Faith (2015)". This film is packed in the form of a romantic drama genre that tells the biopic Karmaka Surjaudjaja when building the business empire of PT OCBC NISP which at that time was in a crisis. The researcher is based on Communication Theory of Identity which was triggered by Michael Hecth (2004) and Aristotle's Rhetoric to examine the message conveyed in the film. The research paradigm is based on constructivism, while the method used in this study is Sara Mills discourse analysis and this type of research is qualitative descriptive. The analytical unit used in the study were scenes in a movie show, so the researcher was able to identify the integrity of Kwee Tjie Hoei shown in several stages of identity.

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