Abstract
In today's globalized world, in the light of evolving electronic communications and alternative delivery methods, there is a decline in submitted consignments. Despite this fact, postal communications still play a significant role in distribution services. In order try to solve this problem, it is essential to identify the causes and the factors of postal market that affect a decline in submitted consignments. The goal of the article is to identify factors that influence the selection of a particular post office based on the customer requirements. To identify these factors, we conducted primary marketing research. Space availability as a major criterion is used for evaluation of the impact of the development of postal infrastructure on the economic level. Determining the criteria of spatial availability preferred by customers and their subsequent alignment with the statutory requirements can not only lead to an increase in the quality of the universal postal service but also to an increase in demand for postal services at certain post offices.
Highlights
The main goal of every company producing products or providing services is an effort to lead a given market segment
Accessibility as a quality criterion for universal postal service providers is very closely related to the strategic location of individual branches, providing space, with the task of finding a post office set up that will provide the highest level for as many people as possible in the designated territory with the lowest operating costs (Bezák, 1997)
Conditions for accessibility as well as layout or the density of access points and contact points of the public postal network is regulated and defined by Quality Requirements for Universal Service, which according to §41 of Act no. 324/2011 Coll. on Postal Services and on the amendment and supplementation of certain laws is determined by the Postal Regulatory Office
Summary
The main goal of every company producing products or providing services is an effort to lead a given market segment. Nowadays, when it comes to oversaturated markets, the key factor to achieve a successful and sustainable position, is mostly the quality of the product or service, which is decisive. On Postal Services and on the amendment and supplementation of certain laws is determined by the Postal Regulatory Office. These set up requirements for spatial accessibility though may not correspond with the real needs of post office customers who may perceive such accessibility in the space from a different point of view. In order to achieve the satisfaction of both parties, it is necessary to identify the requirements of customers for the accessibility of post offices and to incorporate them into the existing conditions
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
