Identification of Retailer Needs for Influential Logistics Activities in the Implementation of Halal Logistics for Perfume Products Using the Fuzzy QFD (Quality Function Deployment) Method

Abstract

Determining the needs of retailers in implementing halal logistics can be identified using the Fuzzy QFD (Quality Function Deployment) method. Assessment of retailer needs was carried out by 3 sources. Then the results of the assessment are translated into Fuzzy numbers and then the HOQ matrix is designed. Based on the research conducted, obtained 7 retailer needs and 13 technical characteristics that influence the implementation of halal logistics. Then from 4 kinds of levels of relationship between each technical characteristic, 2 kinds of assessments were obtained, namely the level of strong positive and weak positive relationships. Assessment of the strength of the relationship between each retailer's needs and logistics activities in the context of implementing the halal logistics system for the value of the "Very Strong" relationship can be seen in the relationship between special packaging and ordering costs and special packaging with guaranteed goods condition. As for the value of the strength of the "Medium" relationship, it can be seen in the relationship between the concoction according to the wishes of consumers with the ordering fee and the halal guarantee fee with the ordering fee.