Identification of Induced Emotions of Different Waste Types through Motives in Predicting Disposal Decisions

Abstract

Understanding the role of motives through induced emotions (IE) influence disposal decisions. Disgust, comfort, and justice are the affective motives in identifying consumers' induced emotions when determining waste disposal decision. The IEs for disgust, comfort and justice motives are disgusting, comfortable and shame. 452 participants were recruited in the between-subjects survey to examine how changes in forms and conditions of waste induce consumers' emotions when holding and littering different waste conditions. The result showed that consumers felt more disgusting holding used and altered conditions of most waste. However, consumers did not feel shame when they littered all types of waste.