Abstract
This paper discusses the basic factors and a conceptual model in the adoption and maintenance of green management system. It is anticipated that if organizations ensure these factors, they will experience less resistance from their Stakeholders and consequently, and they will have a successful GM (green management) and GP (green productivity) implementation. The models and factors presented in this paper are based on the findings of a research project that is done in transportation ministry of Iran. The theoretical framework in this study is related to two aspects. The aspects discussed in the paper consist of environmental systems and management systems; the first one is related to organizational affects on environment and second is related to improvement. Both of them emphasize sustainable development. So, in literature review and designing models, sustainable development, environment systems and green analysis are discussed. Based on the literature review, effective factors are recognized and finally the conceptual model is provided.
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