Identification of Different Promotional Strategy and Promotional Tool for Enhancing the Acceptability of Systematic Insecticide in Kurukshetra District, Haryana, India

Abstract

India’s people live in rural areas and their main occupation is agriculture. A Paddy is the seed of the grass species Oryzasativa (Asian rice) or Oryzaglaberrima (African rice). As a cereal grain, it is the most widely consumed staple food for a large part of the world's human population, especially in Asia. A Paddy is the most important cereal food crop of India. It occupies about 24 percent of gross cropped area of the country. It plays vital role in the national food grain supply. Rice contributes 43 percent of total food grain production and 46 percent of the total cereal production specially for most of the people of South-East Asia. Production of paddy in India is highest in West Bengal state, but productivity of paddy in India is highest in Punjab state. A Sample of 100 respondents were drawn by proportional to area under paddy.