Abstract

Strengthening college students' ideals and beliefs is an important proposition in the new era. Communication and education of ideals and beliefs have a strong internal connection and agreement in the theoretical category and goal orientation. Combined with the characteristics of new media, this paper analyzes the opportunities and challenges brought by new media as a media to the education of contemporary college students' ideals and beliefs. Using the theory of communication for reference, this paper puts forward the connotation of ideal and belief education communication, and puts forward the practical path to improve the effect of ideal and belief education of contemporary college students from such elements as the media, process, environment, supervision and feedback of communication: building a new teaching communication mode of media integration, strengthening the agenda setting of education communication, innovating the discourse system of education communication, creating a good environment for education communication Establish a supervision, management and feedback mechanism for information dissemination.

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