I want to media multitask and I want to do it now: Individual differences in media multitasking predict delay of gratification and system-1 thinking

Abstract

Media multitasking, the concurrent use of multiple media forms, has been shown to be related to greater self-reported impulsivity and less self-control. These measures are both hallmarks of the need for immediate gratification which has been associated with fast, intuitive ‘system-1’ decision making, as opposed to more deliberate and effortful ‘system-2’ decision making. In Study 1, we used the Cognitive Reflection Task (CRT) to examine whether individuals who engage heavily in media multitasking differ from those who are light media multitaskers in their degree of system-1 versus system-2 thinking. In Study 2 we examined whether heavy and light media multitaskers differ in delay of gratification, using the delay discounting measure which estimates the preference for smaller immediate rewards, relative to larger delayed rewards in a hypothetical monetary choice task. We found that heavy media multitaskers were more likely than light media multitaskers to endorse intuitive, but wrong, decisions on the CRT indicating a greater reliance on ‘system-1’ thinking. Heavy media multitaskers were also willing to settle for less money immediately relative to light media multitaskers who were more willing to wait for the larger delayed reward. These results suggest that heavy media multitaskers have a reactive decision-making style that promotes current desires (money, ease of processing) at the expense of accuracy and future rewards. These findings highlight the potential for heavy media multitaskers to be at risk for problematic behaviors associated with delay discounting – behaviors such as substance abuse, overeating, problematic gambling, and poor financial management.