Abstract

A growing amount of modern media is consumed simultaneously, a phenomenon known as 'media multitasking'. Individuals who regularly engage in this activity, heavy media multitaskers (HMMs), are more affected by irrelevant information that can intrude into a primary task than are light media multitaskers (LMMs--Ophir et al, 2009 Proceedings of the National Academy of Sciences of the USA 106 15583). However, the locus of this deficit is unknown, as previous research is consistent with both memory and attentional explanations. Here, we isolated attentional processes by employing a singleton distractor task with low working-memory demands. In this task, LMMs used top-down information to improve their performance, yet HMMs did not. This difference in performance in an established attentional capture task argues for the presence of attentional differences in HMMs and is consistent with the idea that HMMs maintain a wider attentional scope than LMMs, even when instructed otherwise.

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.