Abstract
A mixed methods research project combining quantitative online survey results with semistructured interview data explored how a major metropolitan newspaper’s digital subscribers engage with mobile news. Themes of continuity indicate that motivations in traditional newspaper use remain salient in mobile news: information-seeking, the pleasure of reading and powerful daily habits surrounding news use. In addition, participants’ responses suggest additional situational or process gratifications from using mobile media devices, in addition to gratifications derived from content.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have