Abstract
The demand for smartphone apps has grown with the rising interest in artificial intelligence. Thanks to a vast number of applicant service applications, choosing the smartphone apps you want to use has been very complex for consumers. It is therefore essential that the customer interface is improved and that individual suggestions are made. Conventional recommendation approaches can in some cases be effective but have some drawbacks, which generally lead to unreliable recommendations. This study provides a basis for recommending smartphone applications, which is built on the algorithm of Hyperlink Induced Topic Search (HITS) in conjunction with association rule mining in this context. The approach combines the scores of authority and hub into the applications by means of downloads and ratings and not only takes into account the role of smartphone apps in alliance rules but also the trustworthiness aspect of consumers. Studies with industry data sets from the Samsung framework reveal that the proposed approach increases the recommendation precision greatly relative to conventional approaches.
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