Abstract
Kansei Engineering is defined as “translating technology of a consumer' s feeling and image for a product into design elements” ( Nagamachi, 1989 ). There are two type of the Kansei Engineering System (KES), one for the consumer decision supporting system called the Forward KES, and another for designer supporting system called the Backward KES. The combined computerized system of the Forward KES and Backward KES must be the powerful supporting tools for both users. This paper introduces the structure of the combined system, and proposes the Hybrid KES as the new general framework of Kansei Engineering System.
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