HUMANIZATION OF ENTREPRENEURSHIP AS A DEFINING COMPONENT OF ECONOMY OF THE THIRD MILLENNIUM: RESEARCH METHODOLOGY

Abstract

The study is devoted to examining the causes, importance and purpose of the humanization of the economy, including entrepreneurship, in the third millennium. The meaning of the terms “humanism” and “humanization” is clarified and their significance for solving the global problems of today is established. The role of humanization in ensuring sustainable development and human wellbeing, the formation of its benefits and opportunities for self-realization is outlined. The nature of humanization economy is revealed through the prism of humanization of entrepreneurship, their definitions, principles and tools are offered. Based on the chain of transformation, the construction of a model of “economy of humanistic rationality” is considered. The main directions of humanization of the economy through the development of new inclusive forms of entrepreneurial activity, such as social entrepreneurship, innovative and ecological entrepreneurship, are identified. The peculiarities of each of the directions of humanization of entrepreneurship are analyzed and their conceptual role in humanoriented and sustainable development is characterized. Forms of humanization through the development of spirituality, morality and culture in economic relations and on the basis of public-private and social partnership are proposed. Attention is drawn to the need to form systems of economic, political, legal and ideological guarantees for the humanization of entrepreneurial activity.