Abstract

The rapidly changing conditions of the struggle for talented personnel in the context of mass digitalization require a revision of the methods of personnel management in modern organizations. The aim of the study is to determine the role of crowd-technologies in increasing the efficiency of search, selection and development of personnel in Russian organizations, as well as to develop a system of criteria and indicators for assessing the effectiveness of this type technologies. The scientific works of domestic and foreign scientists, reports of international organizations, the Ministry of Economic Development of the Russian Federation, companies specializing in crowd-technologies were studied. The work used the methods of induction, comparative analysis, benchmarking of the best foreign and Russian practices of using crow- technologies in the field of HR-management and the method of conceptual and methodological modeling. The research conducted by the author made it possible to identify the socio-economic effects of the use of crowd staffing and crowd recruiting in the field of personnel search and selection, crowd training as a method of training employees, and also to propose a number of criteria and indicators for assessing the effectiveness of using these technologies in order to make effective decisions by management personnel.

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