Abstract
This chapter will focus on the characterization of human, relational, and structural capital, as well as the importance of establishing them as strategic objectives in higher education in Mexico, with the aim of designing academic proposals oriented to optimize and manage intellectual capital. Given that the new economic order demands from academic organizations more efficient ways of producing and transferring education, the context of higher education is pointed out with reference to the capitals in question and the importance of their relationship in such a way that through this it is possible to determine strategic objectives that maximize academic performance and improve teaching-learning models, as well as terminal efficiency in higher education schools in Mexico.
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