Abstract
The range of topics for microinsurance market potential research can be broad, depending on the intended use of findings and the time and resources available. Research can be carried out at three levels, namely understanding client needs, including their current risk management behavior, product-specific research and an analysis of the overall market potential. Thus, keeping in view the foregoing discussion on the market potential researches in the area of microinsurance, the present effort subsumes knowledge, perception, and attitude of rural human capital about insurance. The first section of the study elaborates the backdrop/statement of the problem, the second section outlines the objectives, and the third section discusses the Sample Design, Data and Methodology of the Study. Findings of the study have been outlined in the fourth section and the fifth section concludes the study and offers fruitful suggestions for extending microinsurance to the rural poor who are indeed a human capital of the nation.
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