Abstract
Background – PT OAM is a jamu partnership business startup company in Indonesia. This company is here to answer the customer pain and gain. In an effort to be competitive and sustainable in the jamu partnership business, this company use its competitive advantages in the form of an easy partnership process, good product taste and product innovation and sustainable partnerships. Of course, this competitive advantage can only be maintained and developed if the company has competent human resources. In actual process operations, PT OAM requires good human resources planning. This is because human resources in a company are important and must be managed optimally. Method – Using Human Capital Plan, and Organizational Culture. Result – This analysis help to preparing and implementing each of its human capital activities in PT OAM. With good human capital plan the business can be competitive and sustainable. Keywords: Human Capital Plan, Human Resources, Startups, Jamu Partnership.
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