Analysis of Competitive Advantage in the perspective of Resources Based View.

Abstract

Conditions of competition between colleges service providers, both private and state, require leaders and college administrators to do everything possible in order to gain competitive advantage compared with other similar institutions. In the perspective of RBV attempt to gain competitive advantage through the utilization of internal resources of the organization consisting of tangible aspects, intangible aspects, as well as the capability aspects. So far, in the research of Competitive Advantage on RBV perspective, in the context of universities has not existed yet that combine the aspects of tangible, intangible, and capability in a research model to study. This study aims to analyze the effect of market orientation, HR Competencies and Territory Management in creating a competitive advantage, as well as its impact on organizational performance. The survey research is conducted at 142 Institutions of Higher Education of Muhammadiyah in Indonesia, represented by the head of each institutions. The research findings indicate that Competitive Advantage is significantly influenced by market orientation and HR (Human Resources) Competence. Meanwhile, HR Competency directly no significant effect on organization performance, but must be mediated by a Competitive Advantage. Meanwhile, the Territory Management can directly affect the performance of organizations, but has no effect on Competitive Advantage.