Abstract
Imogiri is a cultural landscape located in Yogyakarta province that possesses both natural and cultural potency. This study aims the motivation of tourist to visit Imogiri, the activities carried out, the characteristics of places visited, and the correlation of those three factors. The study applies quantitative research methods that are exploratory and explanatory. Data collection was done through an online questionnaire and distributed to several groups (nonprobability-convenience sampling). The collected data were then analyzed quantitatively using principal component analysis, factor analysis, and multivariate correlation analysis. The analysis result found that tourist motivation to visit Imogiri consists of four categories: novelty, restoration, social and actualization. Activities carried out in Imogiri are described in six categories: active recreation, cultural recreation, passive recreation, social recreation, educational recreation, and dating. Correlation between the three variables leads to two travel categories, they are nature recreation tourism and culture recreation tourism. In nature recreation tourism, people are motivated to look for novelty and tend to do recreational activities in natural environment. While the second type, culture recreation tourism, tourist travel by the social motivation and choose to do cultural activities in places with cultural characteristic.
 Keywords: Tourism, Cultural landscape, Imogiri, Motivation, Activity, Place characteristic
Highlights
“Pusaka Indonesia adalah pusaka alam, pusaka budaya, dan pusaka saujana
This study aims the motivation of tourist to visit Imogiri, the activities carried out, the characteristics of places visited, and the correlation of those three factors
Topik penelitian yang menjadi minat yaitu arsitektur dan perilaku serta analisis data kuantitatif
Summary
Crompton (1979) menyebutkan sembilan faktor yang menjadi motivasi seseorang dalam melakukan kegiatan wisata yaitu: (1) pelarian dari lingkungan yang biasa dirasakan; (2) eksplorasi dan evaluasi diri; (3) relaksasi; (4) martabat atau status; (5) regresi atau hal yang memicu kenangan (6) peningkatan hubungan kekerabatan; (7) sebagai fasilitas interaksi sosial; (8) kebaruan; dan (9) pendidikan. Swarbrooke dan Horner (2016) menuliskan tipologi motivasi berwisata ke dalam enam kelompok besar yaitu: (1) fisik, berkaitan dengan tujuan relaksasi seperti olahraga, berjemur, dan lain-lain; (2) emosional, berkaitan dengan perasaan seperti nostalgia, percintaan, pelarian, pemenuhan kebutuhan spiritual, dan petualangan; (3) alasan pribadi, berkaitan dengan alasan personal seperti mengunjungi kerabat, mencari teman baru, keinginan untuk menyenangkan orang lain, dan kebutuhan ekonomi; (4) pengembangan diri, berkaitan dengan upaya meningkatkan pengetahuan dan mempelajari keterampilan baru; (5) status, berkaitan dengan gaya hidup, keinginan untuk pamer, dan eksklusivitas; (6) budaya, berkaitan dengan kegiatan tamasya dan mencoba hal baru. Motivasi kedua adalah keinginan untuk melarikan diri atau rehat sejenak dari kehidupan sehari-hari, seperti lingkungan perkotaan, lingkungan dengan teknologi, jaringan sosial, kebisingan, dan lain-lain
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