Abstract
In modern society a healthy lifestyle is one measure of quality standards. A healthy lifestyle can be started by consuming organic vegetables. Crispy Farm is a place for cultivating organic vegetables with Hydroponic techniques, by means of hydroponic aquaculture which is currently increasingly being applied among homes. Organic vegetables are vegetables that are produced from natural ingredients without using synthetic chemicals. This study aims to analyze the effect of marketing mix which includes: prices, products, promotions and distribution on consumer decisions to buy Hydroponic vegetables at Crispy Farm. This research uses quantitative methods, with data collection techniques using primary data and secondary data. The research area was established in Banyumanik District, namely Jl. Tejosari, Gedawang Village, Banyumanik District, Semarang Regency, Central Java. The research was conducted from October to December 2018. The results showed that the factors that had a significant effect were the price of hydroponic vegetables (X1), Vegetable Hydroponic Products (X2) and Promotions Conducted by Crispy Fram (X3) on Decisions of Hydroponic Vegetable Consumers. While the factors that have no significant effect are the distribution of Hydroponic Vegetables (X4) to the decisions of hydroponic vegetable consumers (Y).
Highlights
PENDAHULUAN Permintaan sayuran yang dikonsumsi sebagai bahan pelengkap makanan pokok akan terus berfluktuasi seiring dengan semakin bertambahnya jumlah penduduk saat ini
This study aims to analyze the effect of marketing mix which includes: prices, products, promotions and distribution on consumer decisions to buy Hydroponic vegetables at Crispy Farm
The results showed that the factors that had a significant effect were the price of hydroponic vegetables (X1), Vegetable Hydroponic Products (X2) and Promotions Conducted by Crispy Fram (X3) on Decisions of Hydroponic Vegetable Consumers
Summary
Proses pengambilan keputusan konsumen yang sudah memproduksi dan menjual produk terhadap suatu produk ada lima tahap yaitu, sayuran hidroponik. Adapun populasi melakukan keputusan pembelian dan dalam penelitian ini adalah konsumen yang mengevaluasi tingkat kepuasan yang berkunjung di Crispy Fram Dalam sampel diperoleh dari suatu produk sesuai dengan penelitian sebanyak 35 responden yang secara kebutuhan dan keinginannya. Data dan informasi yang diperoleh dari menjawab pertanyaan tersebut, akan hasil wawancara dengan menggunakan dilakukan penelitian di Cripsy Fram, Desa kuisioner, diolah, dan disajikan dalam bentuk. Untuk luas budidaya Crispy Fram 500 m3 , dengan rotasi n-2, maka kesimpulannya kuesioner panen hanya 1 kali dalam 1 bulan. 3. Korelasi Rank Spearman merupakan menjual sayuran saja melainkan budidaya teknik analisis data untuk mengetahui lainnya,yang buka jam 07.00 pagi sampai jam koefisien korelasi secara berdasarkan pada.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
