Hubungan Kausal antara 14 Faktor Preferensi Generasi Y dan Z dalam Memilih Jenis Hunian

Abstract

<p class="AbstractTitle"><em>Housing is a basic human need besides food and clothing. Housing needs are important, especially among generations Y and Z, who are currently dominating the world's population today. In determining the desired for housing, a person always relates to the criteria they want as well as these two generations.</em> <em>The purpose of this study is to identify the factors that influence the type of housing desired by generations Y and Z. This research uses qualitative and quantitative methods. Data collection was carried out using online questionnaires and distribution with non-random sampling method. The qualitative data were analysed using the open-coding method. Quantitative data were analysed using principal component analysis (PCA), factor analysis and multivariate regression analysis. Based on the results of the research, the factor of choosing a house is divided into fourteen factors (latent variables), namely facility and infrastructure, clean environment, natural environment, security, accessibility, landed housing attributes, vertical housing attributes, social relations, countryside or sub-urban locations, crowded environments, supporting facilities, future investment, city views, and en suite bathroom and exterior. The main factors for generations Y and Z choosing landed housing outside the city are the factors of countryside location and future investment. The main factors for generations Y and Z choosing vertical housing in the city center were accessibility, crowded surroundings, and views of the city. The main factors generation Y and Z choose cohousing in the suburbs are social relationships, sub-urban location, and en suite bathroom and exterior. Meanwhile, the factors that generation Y and Z do not want in choosing cohousing housing are the crowded environment and landed housing attributes.</em><em></em></p>