Huawei Smartphone Marketing Case Analysis

Abstract

Smart phones have become a part of people's lives, and Huawei mobile phones are the mainstream brand in China. This article will introduce Huawei's sales strategies in the context of the epidemic, Huawei's response strategies when its products are subject to U.S. sanctions, and Huawei's marketing and profit making skills in sandbox countries. In recent years, the price of conversation voice resources of major telecom companies in China has continued to decline, making the use of conversation voice resources by customers more and more. There are three reasons: the purchase of low-price models is price-driven and does not require on-site confirmation. The on-site display of medium and high-end models can strengthen the brand's positioning in the high-end field. The cost of offline channels is high, and the premium of first-line models is needed to ensure profits. Under the influence of COVID-19 and US policies, Huawei's smart phone marketing abroad must be reduced and also needs to increase its online marketing efforts. The relationship between the profitability of high-end mobile phones and retail outlets is a particularly important sales strategy of Huawei. Huawei should focus on facing different consumer groups at different times.