HR PRACTICES OF ULTRATECH CEMENT LIMITED: A CASE STUDY

Abstract

Objective: The primary goal of this study was to comprehend the notion of human resource practises and to compile a list of the numerous HR practises employed by UltraTech cement ltd. In addition, the research aimed to analyse the advantages, benefits, constraints, and disadvantages of their human resource practises. Methodology: Secondary sources were investigated in order to generate a thorough evidence-based study of HR practises. The semi-systematic review employs a large number of published reports and articles from Springer, Taylor & Francis, Emarald, Srinivas Publications, Research Gate, SSRN, and other search engines like Google Scholar. As a result, in order to evaluate existing knowledge, the data analysed originates from secondary sources. Findings: According to the findings, UltraTech cement ltd. emphasises employee value proposition and has a robust organisational structure that supports them in discovering and employing individuals. They also have effective HR practises in place, such as recruitment and selection, performance appraisal, a 360-degree feedback programme, and talent management, to increase staff productivity. They also provide various innovative HR practises such as Ideathon, Suggestion Mela, Learning and Development, and PraGaTi (Potential-Guidance-Talent) and Margdarshan, which have promoted active engagement of all workers for the companys success. Furthermore, they place a high value on human rights issues such as raising human rights awareness, ensuring good legal compliance, engaging stakeholders in human rights concerns, emphasising diversity, and promoting the freedom of all employees, among others. Originality/value: HR practices adopted by UltraTech cement are very vital hence needs to be retained and encouraged by the other concerns to boost employee productivity and organisational long term growth. This study provides a quick glance over the various HR practices thereby encourages innovative HR practices. Paper type: Case study KEYWORDS: UltraTech Cement limited, HR Practices, Employee productivity, ABCD Listing.