How will I break AI? Post-Luddism in the AI age: Fuzzy MCDM synergy

Abstract

This study proposes a fuzzy multi-criteria model to assess the risk of unemployment among professionals in the communication sector in Turkey, prompted by the rapid development and evolution of artificial intelligence (AI) technologies. The method integrates Fuzzy The Decision Making Trial and Evaluation Laboratory (F-DEMATEL) and Fuzzy Logarithm Methodology of Additive Weights (F-LMAW) procedures. Data were collected from 20 experts representing professions such as public relations, advertising, journalism, and design through a 12-question survey. In the analysis, the F-DEMATEL procedure was initially employed to determine attitudes towards AI technologies, followed by the application of the F-LMAW procedure to assess the magnitude of AI's impact on occupational groups. Findings reveal a nuanced stance: while professionals acknowledge the necessity of AI for their work, they are unwilling to accept unemployment due to more advanced AI. This newly identified structure, termed Post-Luddism, highlights concerns over technological unemployment, particularly pronounced in professions like journalism where job prospects are limited and creative thinking is paramount. In other communication fields, the intensive use of technology mitigates fears of AI harm. However, even in journalism, there exists a propensity to perceive AI as detrimental. These insights shed light on communication professionals' apprehensions and attitudes towards AI's effects. Policymakers and stakeholders can leverage this understanding to formulate strategic measures, considering the divergent perspectives among professional groups regarding AI, towards mitigating potential unemployment risks and fostering AI-adaptive strategies.