Abstract

Purpose: The purpose of the study is to examine the challenges faced by businesses in integrating and effectively utilizing artificial intelligence (AI) technology. It aims to provide a comprehensive understanding of how AI technologies generate business value and the anticipated benefits they offer. The study also seeks to identify the facilitators and inhibitors of AI adoption and usage, explore different types of AI use in the organizational environment, and analyze their first- and second-order impacts.
 Methodology: The study employed the comprehensive literature review research design. The researchers conducted a systematic search using predefined criteria in databases such as Scopus and Web of Science. The search yielded 21 relevant papers that were analyzed and synthesized for this study. The data collection method relied on the examination of existing literature. Data analysis involved identifying key themes, trends, and insights from the selected papers. The researchers conducted a qualitative analysis to extract relevant findings and synthesized the information to derive meaningful conclusions.
 Findings: The study revealed several insights regarding the integration and use of AI in businesses. This indicated that organizations struggle with understanding how AI technologies can generate value and how to effectively incorporate them into their operations. Lack of comprehensive knowledge about AI and its value generation processes was identified as a major barrier. Additionally, the study highlighted the facilitators and inhibitors of AI adoption and usage. It identified various types of AI applications in the organizational environment and explored their impacts on business operations. The findings shed light on the challenges businesses face in leveraging AI technology and suggested areas for further research.
 Recommendations: To practitioners: The study emphasizes the importance of acquiring comprehensive knowledge about AI technologies and their potential value generation processes. To policy makers: The study highlights the need for supportive policies and regulations to foster AI adoption. It suggests creating an enabling environment that promotes AI research and development. Theory and Validation: The study may have been informed by existing theories related to AI adoption, organizational change, or innovation. Practice: To practitioners, the study underscores the importance of understanding the value and potential of AI technologies. Policy: To policy makers, the study emphasizes the need for policy frameworks that promote AI adoption and address associated challenges.

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