How to Write a Powerful Case Study?: Emerging Issues for a Case Study and Writing in Asia

Abstract

Main purpose of this article is to make a dynamic interaction between Award winning scholars and audience (or readers), particularly those who would like to focus on case writing on Asian consumers and businesses for journals like Harvard Business Review (HBR) and Academy of Asian Business (AABR) or competitions like WACC (World Asian Case Competition). The authors provided important guidelines to write a powerful case study. First, several key decisions before writing a case are presented with some issues in case pedagogy, writing and analysis. Then discussed are three key elements such as themes, protagonists, and challenges in case study. Some tips for writing a powerful case study are also provided. The importance of highlighting turning points and “Asian ways” also presented. Several important emerging issues and tips are presented to help readers write an influential case study for their research and career.