Abstract
Using expectancy violation theory (EVT) as a guide, this study investigated the components of an ideal apology based on recipients’ perceptions of the importance of receiving specific elements of an apology following a relational transgression. Results revealed that some elements of apologies (accept responsibility, articulate an apology, and identify the specific wrong-doing) were rated as important across interpersonal transgressions, including inconsiderate acts, inappropriate actions, and broken promises, whereas some expected elements varied based on the type and/or severity of the transgression. These findings are contextualized within prior research on apology elements and lend support for the use of EVT as a framework for understanding the components of an ideal apology.
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