Abstract
AbstractExtending the relational perspective of strategic issues management, this study investigates the relational outcomes of potential risks associated with organizational issues and explores the moderators of the risk perception and relational outcomes relationships. The results from a between‐subjects factorial experiment (N = 297) revealed that stakeholders' perceived risks led to negative word‐of‐mouth (NWOM) intentions. Furthermore, fear and anger amplified the relationship between perceived risks and NWOM intentions, whereas efficacy‐enhancing communication alleviated the negative relationship between perceived risks and organization–public relationships. Crisis and issue managers are recommended to mitigate stakeholders' negative emotions and use efficacy‐enhancing communication to help stakeholders interpret the risks.
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