Corporate social responsibility and green innovation: Based on the perspective of corporate strategic management

Abstract

From the perspective of strategic management, this paper uses the data of Chinese listed companies to examine the relationship between strategic social responsibility and strategic technological innovation. The research results show that the social responsibility based on strategic management is significantly positively correlated with the innovation given to strategic management. At present, enterprises attach more importance to innovation strategically, but few attach importance to social responsibility strategically. Under the current background of high-quality development, Chinese enterprises should continue to pay attention to the input and output of technological innovation, on the other hand, they should recognize the importance of strategic social responsibility activities for the sustainable development of enterprises, and pay more attention to social responsibility activities strategically, so that social responsibility and green innovation can form the core competitiveness of enterprises and achieve long-term sustainable development of enterprises. Enterprise green technology innovation is an important strategic direction for enterprises to respond to new development concepts and achieve high-quality development, and also an important way to achieve the symbiotic and integrated development of enterprises and social environment.