Abstract

Who is an Intrepreneur? A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation. Intrapreneurship is now known as the practice of a corporate management style that integrates risk-taking and innovation approaches, as well as the reward and motivational techniques that are more traditionally thought of as being the province of entrepreneurship, according to The American Heritage Dictionary. This definition is accepted from 1992. However, the phenomenon is in existence longer than it was acknowledged and one such example is Post-it Notes. This case study examines historical aspects relating to the invention of Post-it Notes. The questions at the end of the case are designed to initiate thinking.

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