How organizational motives and communications affect public trust in organizations: The case of carbon dioxide capture and storage

Abstract

Preventing climate change is among the greatest environmental challenges facing the world today. Recently developed carbon dioxide capture and storage (CCS) technology is an important strategy to mitigate climate change. Public trust in organizations involved in CCS technology is important for successful implementation of this technology. This work adresses how inferred organizational motives and organizational communications affect public trust in these organizations. Study 1 ( N = 264) showed that Dutch citizens generally have less trust in the industrial organizations than in the environmental NGOs involved in CCS. As predicted, inferred organizational motives (organization-serving motives versus public-serving motives) accounted for this difference. In Study 2 ( N = 78) and Study 3 ( N = 51) we used experimental designs. Both experiments showed that organizations that communicated arguments incongruent with inferred organizational motives instigated less trust than organizations that communicated arguments congruent with inferred organizational motives. Study 3 additionally showed that communicating an incongruent and a congruent argument together diminished the negative effects of the incongruent argument. In both Study 2 and Study 3 the effect of congruency on trust was mediated by perceived honesty of the organizations.