How North Valley Research Break a Dilemma: A Case Study of Project Delivery Approaches

Abstract

North Valley Research (NVR) is a start-up technology company, which was established by two founders in 2010. Those co-founders are both from the research and development (R&D) department. In the early years of the company, the whole company paid more attention to R&D and neglected the development of project delivery methodologies. Therefore, traditional project delivery approaches were always adopted in NVR at beginning. With the rapid growth of the vehicle electronic control system market, there will be an opportunity for explosive growth of NVR. However, NVR found that it was difficult to expand its revenue margin. The leadership found that the traditional project delivery method cannot meet the requirements of NVR and have led a campaign called “Corner Stone” to adopt agile method. Unfortunately, after launching this alternative method, the productivity and efficiency of NVR were still growing slowly. After several trials, project managers applied a hybrid method to get out of the dilemma. Currently, while NVR has a short history, it is becoming a professional electronic products and services provider. In addition, NVR has a large proportion in the engineering machinery market segment. It has a huge customer base, which includes Volvo, Sany, Zoomlion, and so forth.