Abstract
In this paper, the interactions of German Multinational Corporations (MNCs) with their socio-political stakeholders are analysed. An empirical study in two Asian countries (China and India), three European countries (France, Germany and Russia) and the US demonstrates that the operations of MNCs are influenced by several socio-political interest groups. Among them central government has the highest relevance, followed by state government. The media, industrial associations and local government are of average relevance, while the importance of non-governmental organizations and supranational organizations is relatively low. The results differ significantly between the six countries. To deal with their socio-political stakeholders and the issues raised by them, MNCs use several instruments of public affairs management. The most important instrument in China appears to be lobbying, followed by bribery; while in India, the reverse order is found. Both countries differ considerably from other countries in the study, where codes of conduct, public relations and sponsorship are much more important, and bribery is insignificant.
Published Version
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