Abstract
This article identifies service employees as key actors in service ecosystems who contribute to and steer the resource integration process to co-create value with other ecosystem actors. In an effort to address the research question how service employees can be supported in engaging in effective resource integration activities, a leadership co-creation trickle-down model is developed. It proposes that focal leaders who engage in collective leadership influence service employees’ resource integration behavior in service ecosystems by affecting their service co-creation role readiness.
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