Abstract
Reports of Massive Open Online Courses (MOOCs) hit the news media from 2012 with messages of disruption to existing higher education systems. However, several years on their role is still evolving. Given the power of media to influence acceptance of new ideas, this research investigates New Zealand news media representations of MOOCs to the public. A document analysis of twenty seven newspaper articles published in New Zealand mainstream media between January, 2012 and December, 2016 revealed similar results to overseas research, in that MOOCs are predominantly reported as a catalyst for necessary change to higher education, with higher education commonly discussed in commodified terms. Previously published research focuses on the association of MOOCs and elite universities, whereas this research reveals that MOOCs are considered experimental within New Zealand’s higher education system. While New Zealand media present a more balanced perspective than previous research, dominant themes of MOOCs as revolutionising are likely to foster the public’s acceptance of radical changes to existing higher education structures.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
