Abstract

ABSTRACT This paper explores how emoji make meaning with language in TikTok comments. It offers a social semiotic account which models emoji-text relations as a system of convergence, involving three kinds of semiotic relations: ideational concurrence, interpersonal resonance, and textual synchronicity. The paper focuses in detail on the comment feed of a TikTok lip-sync video which uses audio from Julia Gillard's iconic misogyny speech. It considers the role that emoji pfhgilay in enacting ambient affiliation in these comments, whereby users share positive evaluation of the TikTok Creator and express alignment with values relating to modern feminism. The work is grounded in previous corpus-based studies by the authors of the social functions of emoji across a range of social media platforms.

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