Abstract
The current study aimed to detect the effect of tourist guides’ trust in travel agencies on their sustainable performance and test the mediating role of professional vitality in this relationship. In this context, field study was conducted on tourist guides throughout Turkey and 381 questionnaires were collected. The hypotheses were tested with structural equation modeling. The analysis showed that tourist guides’ trust in travel agencies increased their sustainable performance and professional vitality. In addition, the professional vitality of tourist guides positively affected their sustainable performance. Finally, it has been determined that professional vitality was a prominent mediator in the relationship between tourist guides’ trust in travel agencies and sustainable performance.
Published Version
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