Abstract
This study applied the relationship quality theory to examine how destination social responsibility (DSR) impacts revisit intentions through the mediation of destination preference and relationship quality (i.e., tourist satisfaction and identification). An integrated model was proposed and tested by using survey data from an urban tourism attraction in China. The findings indicate that DSR positively impacts destination preference and tourist satisfaction, but it does not have a significant influence on tourist-destination identification. Destination preference directly affects tourist satisfaction and tourist-destination identification, which in turn positively influences revisit intentions. This study offered theoretical and practical contributions to the research of destination social responsibility.
Highlights
Tourism development can lead to many benefits, such as increasing employment, investments, the growth of local business [1], as well as tax revenue [2]
This study addresses the questions of whether and how destination social responsibility, destination preference, and relationship quality influence revisit intentions according to the tourist decision process: pre-visit, in-visit, and post-visit
Based on previous literature [4,7,14], this study investigates the relationships among destination social responsibility, destination preference, relationship quality, and revisit intentions
Summary
Tourism development can lead to many benefits, such as increasing employment, investments, the growth of local business [1], as well as tax revenue [2]. For this reason, many countries promote tourism as a key area of economic policy, which leads to an intensification of destination competition. It is very important to articulate the decision-making processes of tourists, and the driving factors of a tourist’s destination loyalty [3,4]. It may be a useful tool to investigate the driving factors of destination loyalty based on these three stages
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