Abstract
Tourism has emerged as a vital driver for global economic growth and development. However, amidst the relentless pursuit of tourist arrivals and financial gains, there is growing recognition of the importance of prioritizing quality over quantity in tourism development. This study explores the concept of new quality productive forces and their implications for achieving high-quality development within tourism. It examines the multifaceted dimensions of new quality productive forces, including innovation, efficiency, and sustainability, and elucidates the transformative potential of new quality productive forces in reshaping the tourism operating and fostering long-term economic resilience and sustainability.
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